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HTML Help: New Top Level Domains

What's the deal on the new top level domains like .family, .mp3, .sports and the like?
These three domain extensions, and 23 others, are made possible by New.net, who developed a way to bypass the ICANN domain structure. They are not new though.

My opinion?

They are not top level domains, they are not even legitimate domains. Furthermore, there are problems with this scheme that make them absolutely undesirable.

For one thing, normal surfers won't be able to find your site. Your site can only be found by subscribers to one of their partner ISP's unless a surfer downloads and installs and uses a special browser plugin.

Most surfers won't belong to these special ISP's, and we all know how unlikely it is that someone will download a special plugin just to view your site . . . even IF they knew it was there!

Another problem is—what's to stop another company from coming along and duplicate New.netís offerings. They could then sell your exact same domain name to someone else. Surferís with the right plugin would see your site, but surferís who installed the other companies plugin would see the site registered through them. Talk about an identity crisis!

Then there's the issue of search engines. New.net has been selling these pseudo-domains for at least eight years . . . have you ever seen one of these pseudo-domains listed in any search engine?

You haven't, and you won't, because they are not accredited domains. Search engines aren't going to index pseudo-domains. Save your time, save your money.

This concludes the

HTML Help about New Top Level Domains

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