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Who Else Wants Great Website Rankings and a Ton of from the Search Engines?
Real search engine optimization isn't about gaming the system and risking your website being penalized or banned. It's about knowing what the search engines want from webmasters and giving it to them.
Do that well and your site will be rewarded.
That's what you'll discover in White Hat SEO.
I know a fair amount about search engine optmization and still learned many things that will help in creating new websites. Keep up the wonderful writing. You are very much appreciated.Jan MacGregor
Every time Google makes a major change to their ranking system (referred to as their algorithm) it sends shockwaves throughout much of the search engine optimization (SEO) and marketing communities because so many sites lose their ranking or get banned.
Those who lose panic. They immediately start looking for another "trick" to game the system. They keep building their websites on the shifting sands of black hat schemes (tactics the search engines consider cheating) and keep losing. You'd think they'd learn.
I hope you're smarter than that.
I never worry about the algorithm changes because they don't affect my site, unless it's for the better.
By the way, I've been doing this since 1997. My White Hat SEO strategies have produced positive results over and over. It's a proven system. I've never had a site banned or penalized using these strategies.
White Hat SEO:
Before I tell you about White Hat SEO I need to level with you about something.
Unsolicited Comments from Real Customers
I read White Hat SEO from beginning to end in one day. It's another great work from you. What I love about your products is you don't just give the What and How you give us the Why. Sure helps to connect the dots.
I know a fair amount about search engine optmization and still learned many things that will help in creating new websites. Keep up the wonderful writing. You are very much appreciated.
I think White Hat SEO is excellent. I've read so much very poorly written and obviously self-promoting material, this is refreshingly thoughtful and clear. I've realized how
much lousy material there is, which makes your material stand out.
I finished reading White Hat SEO a couple of weeks ago. I started implementing your strategy to an old website I had that was doing nothing but showing my illustration skills.
The domain name was good but no one except the people I had given the URL to knew it was there. Now just after two weeks it is coming up in Google's search results as number 3 and 7 under certain keyword phrases.
If this is working for
two or three keywords already, then with my constant updating and fine
tuning, who knows how successful my site may become. Thank you so
much, you have done it again.
White Hat SEO is an easy to read and easy to implement series of practical, logical steps to improve the search engine ranking of your web site.
The insights are well organized into summaries with increasing levels of supporting detail and repeated emphasis to aid in the learning of in-depth insights of best practices, and coding practices to avoid.
This book serves as a major foundation in succeeding towards that goal of raising your website's readership.
Q: Is search engine optimization hard?
A: Search engine optimization is not very difficult. The strategies are explained in easy-to-get, conversational English. White Hat SEO is designed as a do-it-yourself guide intended for anyone interested higher search engine rankings.
Q: Do I need to be an expert in HTML, CSS, and other web design stuff?
A: You do not need to be an expert webmaster to put White Hat SEO to work for you. You do need a basic understanding of HTML, enough to be able to insert simple code examples into your web page, but a high level of skills aren't needed. You only need to apply the strategies and techniques you'll discover in White Hat SEO to your own web pages
Q: Search engines decide which sites they list at the top, so how does SEO help? They just want the best sites ranking highest.
A: That's all true, but they don't decide which sites are best on a case-by-case basis. They use mathmatical algorithms that automate the process. Understanding which factors positively influence those algorithms is what SEO is all about. High search engine rankings are made possible because most webmasters have no idea what it takes to reach the top of the search results. With White Hat SEO, their lack of knowledge is your gain.
Note: Sites are manually reviewed only if they trip a spam flag according to the algorithm, or if someone reports the site for spam, copyright infringement, hosting malware or some other abusive practice.
Q: How do search engine changes like Google's Farmer, Panda, and Penguin updates affect SEO?
A: It nails the sites using "black hat" tactics, and that's who they are primarily aimed at. Sites like this one are not adversely affected. In fact, it often helps. Please refer to the Then and Now Comparison Chart to the left to see how this site has gained better rankings after these major changes.
Note: I could list dozens of keyword examples like the ones shown, but I received complaints when I showed just 21 examples, so I cut it to seven that represent a good variety of keywords related to this site's primary areas of content.
Q: Will using SEO put my site at risk of being penalized or banned?
A: Using "black hat" tactics will put your site at risk, but there are NO black hat tactics taught in White Hat SEO that put your site at risk of being penalized or banned by search engines. In fact, starting on page 82, the Deadly Tricks section, you'll discover the innocent and not-so-innocent mistakes people make that do put their site at risk. Some of these "tricks" are taught online as legitimate SEO tactics. Depending on the advice you've followed in the past, you could be using bad practices and unintentionally putting your site at risk right now.
Q: Why would a site drop from the bottom of the first page to the middle of the second page? Did I do something wrong?
A: You probably didn't do anything wrong. Rankings do fluctuate, especially toward the end of any month and beginning of the next month at Google, when the database updates are taking place. In a week or less the site will often be right back where it was. One of the great things about using White Hat SEO is that a site will satisfy so many of the important ranking criteria that the natural fluctuations are greatly minimized.
Q: Do we need to create different versions of a website to rank well in all the major search engines?
A: No! White Hat SEO is a comprehensive strategy designed to work well at all search engines. It's not just Google-centric like so many others teach. Why not rank well at them all? Ranking well at all seach engines means that much more traffic is being driven to your site. You will find that some pages rank better at one search engine, while other pages will rank better at another search engine. Please refer to the Multiple Search Engine Comparison Chart to the left to see how this plays out in practice.
Q: Is SEO just theory, or it is a proven practice?
A: Both, actually. The search engines don't spell out the ranking puzzle for us. They do give us clues, and testing helps prove the theories a SEO practitioner develops. With White Hat SEO, I hand you the exact same safe practices that I have used for over 15 years to attain and maintain high rankings. Since I do earn my living entirely online, I don't take risks that would harm my site's rankings or my credibility—both would be bad for business.
Q: How can something we do to optimize our own website be illegal?
A: The "illegal" connotation refers to something being against the search engines Terms of Service. You can do whatever you want with your site as long as it doesn't violate your website host's TOS or the law, but if you want the benefit of search engine traffic you have to play their game by the rules they set.
Q: What's the fuss about keywords?
A: People find things through search engines using keywords and keyword phrases. People search in all kinds of different ways. A smart webmaster should never consider the way he or she searches as typical of everyone. For example, at one search engine "cheap hosting" is search for 3,600 a month, while "low cost hosting" is searched for just 480 times a month. If you own a hosting company which phrase would be most important to you?
When you know which keywords are searched for the most, and which ones are not searched for, you can tweak your site to be found for the good keywords and not waste your time on the keywords that won't bring in traffic. With White Hat SEO you'll discover how to develop an effective keyword strategy.
Q: What is off-site optimization? How can you optimize your site, OFF of your site?
A: There are two broad areas of website optmization, loosely defined as on-site and off-site. Another term for off-site optimization is link building. White Hat SEO deals mainly with on-site optimization, but also includes a few tips to help with link building!
Note: When you get the free upgrade to the member site you'll also get a great deal of content on effective link building—of course, that's IF you buy before I pull the free upgrades offer. That's coming down at some point while the member site is being built.
Q: Does Google approve of search engine optimization?
A: According to Google engineer Matt Cutts, Google consideres "black hat" optimization to be web spam, and "white hat" optimization to be a legitimate practice.
Q: Why doesn't my site show up in searches?
A: There can be many reasons, but the most common is that it just isn't optimized properly and it's being beaten out by other sites. Copy and paste the web address for one of your pages into the search box and submit it. If the page is indexed it should be the only organic listing returned. If it is, your site needs better optimization to be found in the search results for the keywords you're using to find it. If no results are found, the site is either banned or the page you submitted hasn't been indexed yet.
Q: What is PageRank?
A: Google indicates it is "Google's view of the importance of a webpage" (Source). How it arrives at a site's PageRank is the subject of much debate. One thing we do know is that it is a closely guarded secret, and only Google knows for sure which parameters it measures and how much weight each one is given. If you take care of your white hat optimization and create original, quality content, your PageRank will improve over time as long as you aren't doing anything to harm it.
Q: How long does it take to get on the front page of search results?
A: It's impossible to answer that with any authority. There are too many factors involved. A few of these factors include how good you become at SEO, which keywords you target, how much competition there is and how well-optimized their sites are, and so forth. One thing is certain, you'll get there much faster with an optimized site than you would otherwise. In fact, without optimization your site will probably never come close to the first page for a useful search term.
Q: Why should I do SEO myself instead of hiring an expert to do it?
A: White Hat SEO offers a safe, effective, and lower cost alternative to hiring a SEO firm, but only you can decide if it's right for you. Before paying thousands to a SEO firm, you might want to invest a comparatively small amount of money to see what SEO is all about. You want to be able to negotiate with them from an informed position, rather than from a position of ignorance. You'll also want to make sure those you hire aren't using any black hat practices, because many of them do, especially in the area of web spam. A lot of legitimate businesses have lost everything they'd gained and all they invested into SEO when Google introduced the Penguin update. Even if you don't end up doing SEO yourself, investing a few dollars to prevent wasting thousands makes terrific sense.
Disclaimer: While White Hat SEO has provided excellent results for me and others, results can't be guaranteed because too many factors are out of my control—most significantly, how much you put into it and how well you implement the strategies.
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