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Add Your Own Content to PLR to Make It Shine!

You could create a somewhat unique article simply by rewriting it using synonym substitution. However, you'll have a much better and more unique article if you add entirely new sentences and paragraphs—especially if you introduce new ideas.

You don't necessarily have to write the new material from scratch. Instead, you can add new material by piecing together multiple PLR pieces, although adding your own ideas is often better because no one else will have that.

So, what sort of new content might you add? Here are just a few options for you to consider:

  • ⇒ If your piece includes "how to" advice, you can make it better simply by offering specific examples. That will not only help make the content more memorable, but often more believable.

    Let's suppose you're rewriting an article on weight loss, and the article includes advice about eating essential fatty acids (EFAs). You can then provide specific examples of where readers can get these EFAs, for example:

    "You can get your daily EFAs by eating peanuts, almonds, fish, fish oil, flax, and other EFA-rich foods. Click here for a free report with a list of over 50 beneficial EFA-rich foods."

pro tip Notice how I included a link to a free report related to the example. Offering a free on-topic report within your content is a good way to get folks to sign up for your mailing list who otherwise may not have signed up. This is a pretty common tactic in marketing circles.

  • ⇒ Another way to add value while making your article unique is by sharing personal stories, anecdotes, or examples.

    Let's suppose you're working on that weight loss article. When it's relevant, you can share your personal weight loss story or personal examples of diets that failed you. Or you might provide meal plans or personal recipes that have worked for you.

    If you don't have your own stories to share, you can share other someone else's story (with their permission). You may even invent a story or situation without claiming it's real in order to make a point. Here's an example of that:

    Has this ever happened to you? You walk into a grocery store hear one person quietly make a derogatory comment about your weight? It hurts, doesn't it? It doesn't have to be that way.

    See, a credible situation that is probably familiar to many overweight people, without claiming it's a real story.

  • ⇒ Another way to make your articles unique is by offering facts and figures.

    Think back to earlier in this series where I told you titles can make or break your article, and that they're the most important part of the article. I could have left it at that. Instead, I added a story with verifiable facts about how Bob Morrison went from selling 12 copies of his book to 700,000 copies, due in large part to his title change. You can do the same with your articles by adding in relevant facts and figures. For example:

    If you're still writing that weight loss article (dedicated, aren't you!), talk about how many calories one must burn in order to lose a pound. Talk about how many people are overweight in your country. Talk about how many calories are packed into candy bars.
  • ⇒ It's not uncommon for PLR to lack useful or even much needed information. You can quickly bolster the content by adding it. For example:
    Your weight-loss article might be missing a tip on the importance of drinking plenty of water. You can add this tip, and in doing so you'll not only make the article more unique, but you'll make it better at the same time.
  • ⇒ Picture this. Depending on where the content is being used, adding relevant images may be an option. Photos, charts and graphs, and other graphics can not only add visual enhancement to the content, but these can also help convey information better and make the material seem more complete. Used correctly, images can also help with search engine rankings.
Once you've added your new material the article is really starting to take shape, so you can move on to the next step.

Previous Article in this Series: Rewrite and Personalize
Next Article in this Series: Rename Sub-headings