Nothing is for sale here. Freewill tips keep the site running. Want to help? → Tip via Paypal
Articles Hub
With over 26 years of web design, writing, search engine optimization and online marketing experience, here are a few of the things I've learned.Content Creation
How to Write Epic Content
- Epic Content: What is epic content? Should you try to create it? What's the payoff?
- The Pillars of Epic Content: Discussion about the pillars, or foundation, or epic content.
- Cracking the Code: Unveiling the types of content with the greatest chance to go viral.
- Brainstorming Epic Content: What to do when your content idea well runs dry.
- Content Writing Process: Winging it can work, but having a process often works better.
- Promoting Your Content: Unless you have a large following already, it's time to promote that epic content.
Idea Generation
- Random Word Brainstorming: If you haven't tried fishing in this idea stream, get ready for a big catch!
- Creative Sparks: A new approach to generating content ideas. Check it out!
- Idea Triggers: When content ideas aren't flowing, reach into your personal bag of tricks.
Private Label Rights
- T.R.A.N.C.E.: Rewrite PLR or your own content using my T.R.A.N.C.E. formula for the win!
- Transform the Title: How to make your titles suck in readers like an eyeball magnet.
- Rewrite and Personalize: Turn a functional but boring opening paragraph into attention-commanding assets.
- Add Good Content: If you want your PLR rewrites to stand out from the masses, adding good content is a must.
- Name New Subheadings: Don’t underestimate the power of subheadings to keep readers' reading.
- Change the Conclusion: Your articles have a purpose, right? Time to change the conclusion to match their purpose.
- Electrify the Content: Zap! It's the little finishing jolts of polish that add up to an electrifying finished product.
Marketing Articles
- The Essence of Marketing: While a variety of skills help you succeed, the most important thing you need is…
- Churn and Burn Email Marketing: Or, how to become another unwanted voice in people's Inbox.
- Smart Business: Did you know offering testimonials can be a smart business practice for you? Here's why...
- The No Price Tactic: Can leaving the price off your sales page actually increase sales?
- The Core Marketing Truth: There are many marketing styles and tactics, but ignore this core truth at your own risk.
- Gather a Review Army: Getting your product reviewed can send hordes of traffic and create more sales.
- Mind Capture Trick: Want prospects to read every word of your sales copy? Capture their mind with this trick!
- How to Get Testimonials: Genuine testimonials help drive sales. Here's how to get them.
- Shock Headlines: Shock headlines are meant to grab your attention, but do they work?
- Countdown Pressure: Use a countdown to a sales deadline to create urgency.
- Wait . . . There’s More!: Take a page from those late-night infomercials and grab some extra sales.
- Personality Injection: Should you let your personality shine through in your sales material? It depends...
- An Offer They Can't Refuse: Use risk reversal to increase sales and reduce refund requests.
- Dr. Jekyll and Mr. Hype: Hype sells, but it doesn't have to misrepresent your product.
- Perception vs Reality: How you use images to represent your products can increase or decrease sales.
- Visual and Verbal Mastery: The visual and verbal elements of a successful sales page revealed.
- Affiliate Army: Gather an affiliate army to make sales for you. They only get paid if you do.
- Summary and Postscript: Here's how to take advantage of two of the most-read parts of a sales page.
- How to Build Authority Status: Do you want to be known and respected as an authority in your field?
- Images in Marketing Emails: Should you use images in your marketing emails? The pros and cons.
- Pop-up Ploys: Pop-up windows can be useful or annoying. How they are used matters.
- Comparison Chart Marketing: If your product beats the competition, show it off in a comparison chart!
- The Power of Gratitude: How Joe Girard became the greatest salesman in the world. Can it work for you?
- Unleash Your Marketing Mojo: How to overcome a lack of training in marketing to become successful at the game.
Search Engine Optimization
- What is Search Engine Optimization?: When the words won’t flow, give one of these tricks a go!
- What Search Engines Want: What search engines want—and don't want—from websites and webmasters.
Odds and Ends
- Overcome Writer's Block: When the words won’t flow, give one of these tricks a go!
- Viral Images: These strategies improve the odds of your memes and images going viral.
- Spam Flags: Know these spam signals to help your email get through without being flagged as spam.
- Spam Trigger Words: Are your emails getting flagged as spam? You might want to check these spam flags.
- Build Good Email Lists: Tips to help you build a good email list.
Mind Files
- Success Traits of an Online Entrepreneur: How many of these ten traits do you have?
- The Real Secret to Success: It's probably not what you've been told.
- Random Thoughts: Things I think that make me question my thinking. I think.