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The Power of Gratitude in Marketing
Gratitude is an incredible tool that can work wonders in your personal and professional relationships. It's a personal touch that goes beyond typical marketing tactics, and the best part is that it costs less than 50 cents at the time of this writing.In a world where expensive investments and high-tech solutions dominate the marketing landscape, a simple handwritten note stands out as a low-tech, high-touch approach. It sets you apart from the crowd because it's a gesture that is rarely used.
Before you scoff at this, let me tell you about Joe Girard and his "secret" to selling.
Joe was honored by the Guinness Book of World Records for selling more cars than any single person in history. He was honored 12 years in a row for selling more cars than anyone else in the world. In his best year, he sold 1425 cars—that's almost four cars a day! Actually, if he took two days a week and holidays off, he sold over 5 cars each working day on average.
His secret tactic? He cared about his customers and sent out greeting cards to each one. He'd send a card on their birthday, on anniversaries, and on major holidays. He had many loyal customers that felt he was almost family. They referred their friends who were looking for cars to him.
You don't have to go to the lengths Joe did, but imagine how your customers would feel getting a real thank you postcard after they buy from you. Maybe a couple more cards a year on special occasions. You could build the cost of buying and sending a postcard into your product price. You could have family help send them if need be.
If you want a simple way to stand out from your competitors it doesn't get much easier than this. Something to think about.
Here are some tips to help you write a heartfelt and effective thank-you note should you choose to try it.
1. Be specific: Instead of a generic thank-you message, mention the product they bought, or something they wrote.
2. Keep it concise: A thank-you note doesn't need to be lengthy. In fact, a short and sincere message can have a more significant impact. Get straight to the point and express your gratitude succinctly.
3. Use their name: Personalize the note by addressing the recipient by their name. It adds a touch of warmth and shows that you took the time to acknowledge them individually.
4. Be positive: Let your gratitude shine through by expressing your appreciation genuinely.
5. Handwrite it: Taking the time to handwrite your thank-you note adds a personal touch that can't be replicated by a typed or printed message. Even if your handwriting isn't perfect, it shows that you've invested effort and thought into the note.
6. Be timely: Send your thank-you note promptly, ideally within a few days of their purchase.
7. Consider including a downloadable gift: Can you offer digital product you can give away at no cost beyond the time it takes to create it? Imagine someone already happy with your product getting a surprise free gift!
8. Be sincere and authentic: Above all, let your gratitude and appreciation come from the heart. Be genuine in your words, be like Joe.
Remember, a well-crafted thank-you note can leave a lasting impression and strengthen your relationships. Take the time to express your gratitude, and you might be amazed at the positive responses you receive. You also might find you have more repeat customers than ever.
