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Gather a Review Army

If you're counting on reviewers to buy your product and write reviews, you'll be waiting a long time. You need to offer review copies of your product to other marketers, webmasters, and ezine publishers—in other words, people who can give you publicity by reviewing your product (or service).

Miscommunication or misinterpretation of intent is easy when writing to strangers. Make sure those you approach to review your product understand that you're not asking them to be a shill for you, but that you're only looking for honest reviews.

If you choose people in your market niche to offer a review copy, their audience will be your target market. A good review should net you a healthy share of their traffic, and if your sales copy is good, several new sales should be coming your way.

Before I retired I used to visit one or more marketing forums just about every day. I know for a fact some people just don't like giving out review copies. They say things like:

  1. I work hard, why should I give my work away?
  2. If I don't give them a copy, they may buy one.
  3. What have they ever done for me?

That kind of thinking is understandable from a personal perspective, but it doesn't make good business sense. People who think like that are usually relatively new to entrepreneurship. Let's examine those three comments quickly…

1. I work hard, why should I give my work away?

So you can reach more people. More people means more sales.

2. If I don't give them a copy, they may buy one.

If they do, it will most likely be for personal use rather than to review and promote your product. They could refer 5, or 25, or 50 or more sales to you! Isn't that worth giving out a review copy?

3. What have they ever done for me?

A better question is . . . what can they do for me? Some can do a lot; others, not so much. You won't know until you give them a chance. Keep in mind they are doing you the favor by reviewing your product for their audience. Giving them a courtesy copy to review is standard operating procedure. The potential benefit is greatly tilted in your favor. This assumes you're selling digital products, but it can be viable for low cost physical products or a service that isn't too time-consuming.

If you have an affiliate program for your product, a reviewer being able to link their review to your sales page using their affiliate link is a hard-to-resist option for many.

Finding potential reviewers is as simple as hitting the search engines. Go to your favorite one and type in:

        "your keyword or key phrase" +newsletter

Use the quotation marks for a phrase. You can leave them out for a single keyword. Searching like this should net you plenty of sites on your topic that have a newsletter. You can change newsletter to ezine or forum to get even more results.

You can search for websites in your niche as well. It's all good. You just have to get out there and do it.

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